UNMASKING STAN LEE: FROM SUPERHEROES TO CULTURE IN 10 PIVOTAL MOMENTS -- GREAT LIVES LECTURE SERIES AT UNIVERSITY OF MARY WASHINGTON

“Stan Lee: Spider-Man and Marvel Comics” — February 22, 2024

The Yuh Prosthodontics Lecture

William B. Crawley Great Lives Lecture Series

Biographical Approaches to History and Culture begins its third decade with a program on January 16, 2024. The schedule includes a total of 18 programs, running through March 28.

Bob Batchelor lecture on Stan Lee at University of Mary Washington

Join cultural historian Bob Batchelor on an exhilarating journey into the extraordinary life of Stan Lee, an icon whose legacy is as epic as the superheroes he co-created. Renowned for film cameos as the Marvel movie franchise conquered the world, Lee would have been 101 today, providing the perfect moment to delve into his profound impact on contemporary America and global culture.

Batchelor presents Lee’s life in 10 pivotal moments, each encapsulating an era of modern history. From the Roaring Twenties to the Great Depression, the American Century to the twenty-first century, his journey mirrors the sweeping narrative of the nation itself. Lee’s vision and creative genius revolutionized pop culture, introducing us to superheroes that were as complex and fallible as their creator (and all of us).

Experience the highs and lows, drama and humor of Lee’s life via a narrative that not only explores a cultural visionary, but also uncovers the heart of a man who dreamed of writing the Great American Novel and, in the process, rewrote the script of global pop culture. This is the story of Stan Lee, a true American icon, whose legacy continues to entertain and inspire generations around the world. Excelsior!

BRIEF BIO

A 3-time winner of the Independent Press Book Award, cultural historian Bob Batchelor has been hailed as “one of the greatest non-fiction writers and storytellers” by New York Times bestselling biographer Brian Jay Jones. His books examine modern popular culture icons, events, and topics, from comic books and music to literary figures and history’s outlaws.

By day, Bob is a diversity, equity, and inclusion advocate and ally at The Diversity Movement, a Raleigh DEI consultancy. By night, he is the author of 14 books, editor of 19 books, and has been published in a dozen languages. He is best known as biographer of Marvel icon Stan Lee, having written 3 books on him and numerous essays and chapters, one on Spider-Man appearing in Time.

An interdisciplinary writer, Bob has published books on Jim Morrison and the Doors, Bob Dylan, The Great Gatsby, Mad Men, and John Updike, among others. He wrote an award-winning illustrated history of Rookwood Pottery, the revolutionary company that became one of the great art potteries in the world, and The Bourbon King: The Life and Crimes of George Remus, Prohibition’s Evil Genius, a rollicking tale of the infamous bootleg baron, as widely known in the Roaring Twenties as Warren G. Harding and Babe Ruth.

Bob’s work has appeared or been featured in the New York Times, Cincinnati Enquirer, Los Angeles Times, and PopMatters. He created the podcast “John Updike: American Writer, American Life” and “Tales of the Bourbon King: The Life and True Crimes of George Remus.” He has appeared as an on-air commentator for The National Geographic Channel, PBS NewsHour, PBS, the BBC, and NPR. Bob hosted “TriState True Crime” on WCPO’s Cincy Lifestyle television show.

Bob earned his doctorate in American Literature from the University of South Florida and an M.A. in History from Kent State University after graduating from the University of Pittsburgh. He has taught at universities in Florida, Ohio, and Pennsylvania, as well as Vienna, Austria. Bob and his wife, antiques and vintage expert Suzette Percival live in North Carolina and have two wonderful teenage daughters.

WHY A BIOGRAPHY OF STAN LEE?

My Personal Journey: Marvel Comics, Electric Company, and Reading

Stan Lee: A Life by Bob Batchelor, celebrating the 100-year history of the iconic creative force!

My criteria for who or what to write about as a biographer and cultural historian is a mix of a.) personal interest, and b.) impact the person or group has had on culture. Clearly, Stan Lee fits.

When thinking about possible topics, I wanted to find an iconic figure whose life and work had influenced countless millions of people. There are many people who fit this description, but back in 2014 and 2015 when I was thinking about who, the possibilities were not endless. Many figures had biographies written about them or had covered their own territory via autobiography or memoir. Others I didn’t find interesting enough — personally — to want to spend five or more years with: from research to writing to publication to marketing to more marketing, etc. Taking on a biography is a LONG process of essentially getting inside another human being’s skin (and letting them in yours in some strange way), so commitment is fundamental.

When Stephen Ryan, then editor at Rowman & Littlefield, suggested Stan, he seemed a natural subject to explore in a full-scale biography. And, of course, I am a lifelong Marvel and Lee fan, so I felt I had some insight into his life at the outset.

The popularity of the Marvel film universe had rekindled Lee’s global popularity. Ironically, though, when I interviewed self-professed Marvel and Lee fans, what I realized is that most didn’t know much about him (and much of what they thought they knew wasn’t the whole story).

What could I add to the body of knowledge about Lee? I figured my best bet would be to write a biography deeply steeped in archival research that provided an objective portrait that would give readers insight and analysis into Lee’s life and career. Multi-archival research had been the training I received as a historian, so I went to the Stan Lee Archives at the American Heritage Center at the University of Wyoming. I searched out information at the Billy Ireland Cartoon Library and Museum, a wonderful space at Ohio State University.

The research provided a deeply nuanced view of Lee’s work that I then conveyed to the reader. This commitment to the research and uncovering the “man behind the myth” became the driving force of the initial book, published in late 2017, titled Stan Lee: The Man Behind Marvel.

In looking at a person’s life, especially one as long as Lee’s, context and historical analysis provides the depth necessary to create a compelling picture. For example, Lee grew up during the Great Depression and his family struggled mightily. I saw strains of this experience at play throughout his life that I then emphasized and discussed. As a cultural historian, my career is built around analyzing context and nuance, so that drive to uncover a person’s life within their times is at the heart of the narrative.

Another important element in writing about Lee was to really give a thorough going-over of his life and experiences as an editor of comic books. Stripping away the film cameos, the fame, and the self-created “comic book man” persona, I felt it was Lee’s work as an editor, art director, production manager, writer, and boss that had not been fully explored.

Stan Lee greeting the adoring crowd at a comic book convention

What I Hoped to Accomplish

In the initial biography and the two that followed — Stan Lee: A Life and Stan Lee: The Man Behind Marvel, Young Adult Edition — what the reader gets is multi-archival research and deep engagement with contemporary American history. Basically, I wanted to write a biography that is based on archival research, but written for general fans and readers. The books explore Lee’s rise as a kind of fulfillment of the American dream, from near-poverty in Depression-era New York City to the comic book industry’s iconic visionary, a man who created (with talented artists) many of history’s most legendary characters.

The books look at how Lee capitalized on natural talent and hard work to become the editor of Marvel Comics as a teenager. After toiling in the industry for decades, Lee threw caution to the wind and went for broke, co-creating the Fantastic Four, Spider-Man, Hulk, Iron Man, the X-Men, the Avengers, and others in a creative flurry that revolutionized comic books for generations of readers. Marvel superheroes became a central part of pop culture, from people who began collecting comics to the company’s innovative merchandising, from superhero action figures to the ever-present Spider-Man lunchbox.

 My biographies of Lee examine many of his most beloved works, including the 1960s comics that transformed Marvel from a second-rate company to a legendary publisher. What I hoped to show is that Lee took risks to bring the characters to life. Of course, he didn’t do it alone, and the battle over who did what and when has led comic book historians and others to draw battle lines that are hard and fast. What I wanted to demonstrate, though, was that it took Lee’s tireless efforts to make comic books and superheroes part of mainstream culture.

The biographies not only reveal why Lee developed into such a central figure in American entertainment history, but explores the cultural significance of comic books and how the superhero genre reflects ideas central to the American experience.

Personal Journey

As mentioned earlier, personal interest is critical for a biographer. If you believe eminent author Jerome Charyn, who exclaims, “Every book is really about me,” then you’ll understand the connection between subject and writer. Essentially, an author is asking, “From my lived experience and mental map, what can I add to this story that is uniquely from my perspective?” This thought is often discussed in the work of Carl Rollyson, in my opinion the “dean” of biography for his work as a biographer and biography theorist.

My personal experience certainly led to my interest in writing about Lee and Marvel — now stretching to more than nine years of research, writing, talking about, and thinking about the iconic figure. But, my personal interest dwarfs my professional interest.

At around four years-old, I taught myself to read so that I could “understand” Spider-Man comic books. I remember really needing to make sense of the words, which struck me so much more than the images and art. And, this later played a role in my thinking as I met and talked to artists and people who love art over text in comic books. I think that some people are “words” people and some are “art.” I am clearly about the words, so this ability to read comic books meant so much more to me than the pictures. I never thought twice about who drew comic books, but I did attempt to make a connection between the words and how they played out on the page.

Another perspective came from watching the Electric Company on PBS (back when there were literally only a handful of channels to choose from). “Spidey’s Super Stories” were live-action skits featuring the web-slinger and I lived for those spots. The vignettes debuted in 1974, so the timeline (when I look back on it now), fits with my Gen X youth.

This is the skeleton of my five decades-plus relationship with Stan Lee, Marvel, and particularly Spider-Man. I am so proud of the three Lee biographies and believe strongly that Stan himself would be happy to know they exist. And, who know…maybe there is another Lee biography or book with Stan as a central figure still left in me…as Rollyson says, “The answer to one biography is another biography.”

Meet Stan Lee -- October 12, 1991

Stan Lee and Spider-Man together at 1991 book signing event

Meet Stan Lee!

From the early 1960s until his death in 2018, Stan Lee was different than other celebrities — approachable and committed to staying connected to the fans that helped build Marvel into a global brand.

Marvel: Five Fabulous Decades of the World's Greatest Comics by Les Daniels

Les Daniels’ book — Marvel: Five Five Fabulous Decades of the World's Greatest Comics not only gave fans an inside look at Marvel’s history, but for those fans lined up at the Paramus Barnes & Noble, they were in for a treat — meeting Stan and Spider-Man!

Two heroes for the price of one!

To learn more about the Marvel maestro’s amazing life, please read Stan Lee: A Life, available wherever you like to purchase books.

Spider-Man Film Rights Tangled in Web (of Lawsuits) -- October 11, 1998

Stan Lee believed in Spider-Man as a film franchise, but the rights were tangled in a web of lawsuits

Spider-Man film rights stuck in legal quagmire

Stan Lee had a vision — an entire Marvel Universe on screen! He had worked for decades to get Hollywood executives and studio heads to believe him. As always, he placed his faith in his most successful co-creation — Spider-Man.

Stan Lee with his number one creation -- Spider-Man

Even a person as optimistic as Stan had a difficult time keeping his cool as a series of productions companies bought the rights to Spider-Man, but then fell into development hell as they attempted to figure out just how to bring the web-slinger to life.

The extensive licensing and rights deals attached to the character led to a series of high-profile lawsuits that stalled progress and infuriated Lee. At various points the legal battles included many of Hollywood’s greatest names, from MGM and Viacom to Sony and 21st Century. Even the great James Cameron — who would later become a hit-maker based on Titanic (1997) — couldn’t move the mountains necessary to make a Spider-Man film based on his 1991 treatment.

Stan Lee hoped James Cameron would make a Spider-Man film

The legal battles were not cleaned up until early 1999, when Columbia Pictures acquired the rights to all previous Spider-Man scripts in a deal with Metro-Goldwyn-Mayer and Sony then purchased the rights from MGM. Sam Raimi was hired to direct the Tobey Maguire-starring vehicle in 2000 and the film came out two years later.

Spider-Man (2002) is finally made!

Spider-Man was 2002’s highest grossing film, generating more than $407 million in North America, while earning a staggering $418 million overseas. Wiping out all the doubts about whether a superhero film might work, Spider-Man soon became the highest-grossing superhero film of all time after its release, both domestically and worldwide.

Spidey turned Stan Lee’s dream into a reality!

To learn more about the Marvel maestro’s amazing life, please read Stan Lee: A Life, available wherever you like to purchase books.

Stan Lee Predicts Marvel's Future -- 50 Years Ago Today

Stan Lee Predicts Marvel’s Future in 1972!

Newspaper article on Marvel superheroes featuring Stan Lee

The power and global influence of the Marvel Cinematic Universe is pervasive today, but imagine having nearly every door in Hollywood slammed in your face at the mere thought that anyone would want to see Marvel superheroes on the big screen.

This was Stan Lee’s reality 50 years ago in 1972, even though comic books were a $200 million industry at the time. Ironically, the Dallas Times Herald journalist who interviewed Stan was named Bill Marvel, a daily reporter who had started his career in 1961, at the dawning of the Marvel comic book renaissance, which began with the launch of the Fantastic Four, co-created with artist Jack Kirby.

Stan Lee is prescient in forecasting Marvel's future

Despite being roundly ignored (or laughed out of the room) by Hollywood executives, Lee persevered, asserting that Marvel was in the midst of a major transformation from comic book company to media “hot property.”

Although he could not get producers to agree, Stan told the journalist that he viewed television and film as the future of the company. He was betting his own future on that vision after a lifetime in creating comic books and decades ahead of his peers at Marvel or in the entertainment industry.

“The next phase is where the much bigger money might lie.”

— Stan Lee

Stan Lee with the book Origins of Marvel Comics

Stan certainly did not have a crystal ball, but his tireless dedication to the basic notion that adults would enjoy films centered on Marvel superheroes eventually transformed the film industry around the globe. Lee was just decades ahead of his time!

To learn more about the Marvel maestro’s amazing life, please read Stan Lee: A Life, available wherever you like to purchase books.

"Spider-Man, Spider-Man"

Who's going to see the Spider-Man movie today? Who has already seen it?

I'm going today...First time back in a theater...

Superman launched comic book superheroes, but Spider-Man made them human. This nerdy teenager from Queens was full of complexities and angst, just like the rest of us. But, he still abided by Stan Lee’s immortal line: “With great power, there also must also come -- great responsibility.”

The film is taking the world by storm during a dark time — two years of a global pandemic, economic uncertainty, political chaos. Will Spider-Man save the day?

Stan Lee Sues Marvel…And Wins!

In a tale filled with greed, envy, unfulfilled promises, and years of legal scheming, Marvel announced a financial settlement on April 28, 2005, with its most famous employee – comic book legend Stan Lee.

Filed under the heading, “Things No One Ever Expected,” Lee had sued Marvel three years earlier for not fulfilling the terms of his employment contract. The subsequent legal maneuvering created a tense situation for Lee and a public relations headache for the company he had helped build. 

The beguiling battle began in late October 2002, when the popular CBS news program 60 Minutes II aired a segment about the state of comic books and the tremendous popularity of superhero films. The report also examined Lee’s potential skirmish with Marvel regarding language in his contract, specifically certain payments Lee justly deserved based on the surging box office returns of Marvel films after decades of mediocre efforts and failed attempts at bringing the company’s superheroes to the screen.

The new program painted Marvel in an evil light – a greedy corporation making insane amounts of money off the backs of its writers and artists. Lee’s 1998 contract seemed straightforward, but when it was inked no one expected the future to include such wildly successful films – X-Men (2000) earned nearly $300 million worldwide, while Spider-Man (2002) became a global phenomenon, drawing some $821 million.

60 Minutes II correspondent Bob Simon, using a bit of spicy language that seemed uncharacteristic for the venerable CBS show, actually asked Lee if he felt “screwed” by Marvel. Lee toned down his usual bombast though and displayed remorse for having to sue his employer, a situation that he explained “I try not to think of it.” As a result, many Marvel fans sided with Lee in the dispute.

Mere days after the segment aired, Lee sued Marvel for not honoring a stipulation that promised to pay him 10 percent of the profits from Marvel Enterprise film and television productions. Despite his $1 million annual salary as chairman emeritus, Lee’s attorney’s argued that the provision be honored. The grand battle between Marvel and its most famous employee shocked observers and sparked news headlines around the globe. Summing up the public’s general feeling about the controversy, Brent Staples of the New York Times explained: “You can’t blame the pitchman for standing firm and insisting on his due.”

The public nature of the contract and its terms (including his hefty salary for a mere 15 hours of work each week, guaranteed first-class travel, and hefty pension payouts to Lee’s wife Joanie and daughter J.C.) led some comic book insiders to once again dredge up the argument regarding how the comic book artists and co-creators – most notably Jack Kirby – were treated by Marvel (and by extension Lee). Rehashing this notion and the idea that Lee attempted to capitalize off the success of the films turned some people against him. To critics, Lee got rich, while Kirby and others didn’t. The injustice had been done and they weren’t going to change their opinions, regardless of what Lee’s contract stipulated

In early 2005, after the judge presiding over the case ruled in Lee’s favor, he again appeared on 60 Minutes. “It was very emotional,” said Lee. “I guess what happened was I was really hurt. We had always had this great relationship, the company and me. I felt I was a part of it.” Despite the high profile nature of the lawsuit and its apparent newsworthiness, Marvel attempted to bury the settlement agreement with Lee in a quarterly earnings press release.

In April 2005, Marvel announced that it had settled with Lee, suggesting that the payoff cost the company $10 million. Of course, the idea that Lee had to sue the company that he spent his life working for and crisscrossing the globe promoting gave journalists the attention-grabbing headline they needed. And, while the settlement amount seemed grandiose, it was a pittance from the first Spider-Man film alone, which netted Marvel some $150 million in merchandising and licensing fees.

Despite the financial loss, the lawsuit resulted in an unexpected upside for Marvel. The settlement put in motion plans for the company to produce its own movies, a major shift in policy. Since the early 1960s, Marvel and its predecessor companies had licensed its superheroes to other production companies. Back then, the strategy allowed Marvel to outsource the risk involved with making television shows and films, but also severely hindered it from profiting from the creations. This move gave Marvel control, not only of the films themselves, but the future cable television and video products that would generate revenues.

Merrill Lynch & Co extended a $525 million credit line for Marvel to launch the venture (using limited rights to 10 Marvel characters as collateral), and Paramount Pictures signed an eight-year deal to distribute up to 10 films, including fronting marketing and advertising costs.

Interestingly, the details of the settlement between Lee and his lifelong employer shed light on suspect Hollywood accounting practices that film companies use to artificially reduce profitability. For example, for all the successes Marvel films had in the early 2000s, raking in some $2 billion in revenues between 2000-2005, Marvel’s cut for licensing equaled about $50 million. Despite his earlier contract with the company, Lee had received no royalties.

Although Lee received the settlement money and fences were eventually mended at Marvel, the episode is one of the stranger ones in Lee’s long career. In the long run, it transformed Marvel’s film strategy and helped it become a movie powerhouse.