The Bourbon King, The Inside Story: Imogene, Femme Fatale or Pawn in Remus’s Evil World?

Imogene Remus sits for a formal portrait in her finest fur shawl and feathered hat. Her stunning diamond wedding ring is prominently displayed, which may indicate that this photo was taken shortly after she and George were married in Newport, Kentucky, on June 25, 1920.

The exterior of the Gatsby-like “Dream Palace.”

Imogene Remus — Femme Fatale or Pawn in Remus’s Evil World?

Imogene Remus is one of the trickiest characters in The Bourbon King.

Imogene’s motivations and subsequent actions enabled her to easily transition to whatever a situation necessitated. Imogene could be browbeaten housewife or femme fatale at a moment’s notice. On one hand, her desires were base and gaudy, but she also masterminded a complex scheme to funnel much of her husband’s wealth to herself and family members.

Unlike other accounts of George and Imogene, my research revealed how devious she had been from the start of her relationship with her husband. Much of Imogene’s early life had never been uncovered, particularly the lengths she went to attract a modicum of fame.

Yet, at the same time, Imogene played a dangerous game, dancing on the edge of a cliff. She may have thought she understood George, but in the end, she had no clue to the depths of violence and anger Remus could unleash.

Imogene grew up in Milwaukee dreaming of a life bigger and more glamorous than her working class roots. What I found in researching her life is that she was constantly playing with her identity by using different names, from “Gussie” and “Gene” to “Susan” and others.

Trying these names and different identities on like masks, Imogene hoped to become wildly famous and rich, living out an aristocratic life that she saw around her. I also uncovered a number of crazy attempts Imogene made to get her name in the newspapers, which was one of the best ways to increase notoriety in the early twentieth century. She would send “news” to reporters, and for someone with no formal training, had several pieces picked up.

For example, around the time the story broke about her breaking up George’s first marriage, using the name “Gene Holmes,” she had a list of tips for a wife to follow to keep her husband from “becoming a wild man.” Reporters who ran the story did not miss the irony of the highly-publicized “love triangle” that had been in the papers for months.

Even more overtly, Imogene told a friend shortly after Remus moved in with her that she planned to “roll him for his roll” and that she “would marry him if I have to” to get his money. George was already famous, flashy, and probably looked like a great catch for Imogene. She won him over and eventually got all the riches in the world. However, she couldn’t have had any idea at that time what a depraved person he would become.

The Bourbon King, The Inside Story: George Remus and Al Capone

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How does George Remus compare to Al Capone?

Without George Remus, there is no Al Capone.

Every city in America had underworld operatives long before Prohibition. Bootlegging existed, whether it was running the product of home stills to avoid government taxes or bringing cheap liquor into the United States from Mexico.

When the dry laws kicked in, rumrunning became big business. In America’s largest cities, like Chicago, bosses like Johnny Torrio quickly realized that America’s thirst needed quenched and by smuggling liquor, they could make untold millions.

Rather quickly, criminal kingpins realized that they needed booze to thrive. Remus provided that liquor and enabled men like Torrio, and his successor Al Capone to create empires. Other liquor masterminds existed, so Remus was not alone in getting booze to mob bosses, but his network was extensive and centered on selling the highest quality Kentucky bourbon.

Selling “the good stuff” led to connections between Torrio’s Windy City operation and Remus’s headquarters at Death Valley. George Conners, Remus’s top lieutenant, spoke at length about his salesman trips to Chicago to funnel bourbon into the large market there. Torrio also had ties to the Cincinnati metro area, marrying a woman from Northern Kentucky and having family in the area.

While George and Al had similar interests in selling booze and making as much money as possible, on a personal level, Remus was a generation older than Capone and some of the other “name” mafia bosses, like Lucky Luciano and Meyer Lansky, the friends who operated at the feet of criminal mastermind Arnold “the Big Brain” Rothstein in New York City. After Rothstein’s murder, Luciano and Lansky became kingpins themselves. Men like these were career criminals. When bootlegging turned vicious, they were more willing to kill or incite violence and murder to achieve their end goals.

Remus, although no stranger to gunfights or ordering his men to protect his product with gun play, was a product of the Gilded Age. George’s first instinct was to respond to a threat with his fists or the gold-tipped, weighted cane that he carried as both a style statement and weapon. As Prohibition went on, it became a shoot-first world.

People often ask why Remus didn’t get back into bootlegging in June 1928 after his stints behind bars and at the Lima State Hospital for the Criminally Insane. There are many potential answers, but most directly: without money or henchmen, Remus could not reestablish his bourbon empire after winning his freedom. George would have needed an army to reclaim even a portion of his empire, but after Imogene and Franklin Dodge decimated his fortune, he could not afford to rebuild.

This is only a small tidbit of the complexity of Remus’s interactions with his mafioso colleagues. The full story will make more sense after reading The Bourbon King.

The famous Rathskeller bar in the Seelbach Hilton Hotel in downtown Louisville. Allegedly, Remus and Capone drank together at the Rookwood Pottery tile-encrusted grotto, one of the most stunning displays of Rookwood from the early twentieth century.

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The Bourbon King, The Inside Story: George Remus as a Business Leader

At the height of his power, George Remus purchased an office complex at 225 Race Street on the southwest corner of Race and Pearl Streets, renaming it the “Remus Building.” The lobby tile display (allegedly from the famous Rookwood Pottery) spelled out “Remus,” which he thought demonstrated his authority. For his second-floor office space, Remus spent $75,000 on lavish furniture, accessories, and equipment, as well as a personal chef.

(Courtesy Public Library of Cincinnati and Hamilton County, Cincinnati History Slide Collection)

George Remus as a Business Leader

Remus cashed out in Chicago and took his fat stacks to Cincinnati, the epicenter of the bourbon and beer industries in the early twentieth century. He parlayed his life earnings into a fortune that some estimate reached $200 million, which would be many billions of dollars today over the course of about two and a half years.

Remus realized that he could control every aspect of the bootlegging business, from production to distribution via other rumrunners and liquor operatives, while also selling directly to consumers. He called this idea “the circle,” which was probably modeled on what J. D. Rockefeller had done in the oil business. “Cornering the market” was a popular idea in the 1920s, a decade and a half after President Theodore Roosevelt had criticized business leaders for attempting to create corporate monopolies.

“Remus was to bootlegging what Rockefeller was to oil.”

— Paul Y. Anderson, St. Louis Dispatch

Basically, like Rockefeller in oil or J. P. Morgan in steel, George wanted to create a network that controlled all aspects of the bourbon industry, from creating the product in Kentucky distilleries to shipping and distribution, and then through the sales process. If he controlled all these points—thus creating the circle—he would dominate the market.

Creating this national network took a lot of money and a lot of hubris. Remus had both in spades. He pulled it off, but in the end, faced some of the same challenges businesses have always faced: lack of talent to manage the organization and deals that fell through. Remus needed henchmen that were as smart as him and he had trouble finding them. Then, his “sugaring” network—the term for bribery in the 1920s—fell through. These challenges essentially put him out of business.

Check out The Bourbon King: The Life and Crimes of George Remus, Prohibition’s Evil Genius for the whole story, including how Remus assessed his own abilities as a corporate leader.